We’re not a PBM, TPA, or Coalition. We’re Different.

Founded in 1995, Birmingham, AL-based RxBenefits is the employee benefit industry’s first technology-enabled pharmacy benefits optimizer (PBO). We are a growing team of more than 1,000 pharmacy pricing, contract, service, technology, data, and clinical experts that work together as one team towards one common goal: putting the benefit back in pharmacy benefits.

Unlike contracting directly with a PBM, a PBO makes it possible for self-insured employers of any size to buy pharmacy benefits with the same robust negotiating power as a Fortune 100 company.

As an HR leader working with a PBO, you can expect to deliver a best-in-class pharmacy benefit experience for roughly 28%* less than you are paying today. You can finally achieve what feels like competing objectives: substantial savings without disrupting members, plus excellent service for your employees and their dependents.

Whether you have 250 or 25,000 employees, our teams empower you with the data you need to make informed decisions and provide the high-touch service you and your members deserve. Helping leaders like you achieve your organization’s pharmacy benefits goals is at the heart of our PBO mission.

The PBO relationship is managed through the employee benefits broker, consultant or third-party administrator (TPA), who works with RxBenefits to deliver:


A client-friendly pharmacy contract with clear language and competitive pricing and rebate terms.


A data-driven clinical approach focused on appropriate utilization and best-practice solutions that reduce plan costs with minimal member disruption.


A high-touch personalized service experience that values the needs of brokers, clients and members.

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