Privacy Policy

Your privacy is important to us. This Privacy Policy describes RxBenefits’ policies and practices regarding the collection and use of personal data through the website by defining the types of personal information RxBenefits collects and how that information is used. To the extent that information collected through our services is patient and/or protected health information provided to obtain pharmacy benefit services, such information is not governed by this Privacy Policy and is addressed below as part of the HIPAA Privacy Notice. We use cookies on this website to operate and administer the site, conduct analytics, and to improve the site and your experience on it. By choosing to use the RxBenefits website after being notified of our Privacy Policy, described herein, through notice and acknowledgment, you agree to such use. If you do not agree to these terms, please do not use the website.

Information Collection, Use, and Sharing
RxBenefits collects data from you through our interactions with you. You provide some of this data directly, and we get some of it by collecting data about your interactions, use, and experiences with our website. The information we collect depends on the context of your interactions with RxBenefits and the choices you make, including your privacy settings and features you use.

Cookies, Pixels & Similar Technologies
To ensure that the website and communications are well managed and to facilitate improved navigation, we use cookies (small text files stored in a user’s browser) or web beacons (electronic images that allow us to count users who have accessed particular content and to access certain cookies) to collect aggregate data. Cookies can enable us to track and target the interests of our users to enhance the experience on our site. Usage of a cookie is in no way linked to any personal identification information on our site. By using this website, you agree to our use of cookies as described.

We also use cookies and similar technologies to gather information about the success of our ad campaigns and the use of our services. These technologies include Google Analytics, Adobe Analytics, Adobe Flash and others. You can opt-out by visiting Google Analytics Opt-out Browser Add-on and Adobe Your Privacy Choices. You can also adjust your privacy settings for Adobe Flash Player by visiting the Website Storage Settings Panel and the Global Storage Settings Panel. You may opt-out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

California Privacy Rights
California Civil Code Section 1798.83 permits users who are California residents to request certain information regarding and/or opt-out of our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please write to us at the address below.

HIPAA Privacy Notice
Under the Health Insurance Portability and Accountability Act of 1996 (HIPAA), as amended, RxBenefits acts in the capacity of a Business Associate to various group health plans that are Covered Entities.

In connection with providing services to our Covered Entity clients we may create, receive, process, transmit or maintain information defined by HIPAA as Protected Health Information and/or Electronic Protected Health Information (ePHI) (PHI and ePHI are collectively referred to herein as “PHI”).

RxBenefits shares a commitment with our Covered Entity clients to protect the security and privacy of PHI in accordance with the terms of our service agreements and Business Associate Agreements with our Covered Entity clients.  To learn more about the uses, disclosures, rights, and responsibilities with respect to your PHI, please refer to the Notice of Privacy Practices provided by your group health plan.


Contact Information
If you have any questions regarding this Privacy Policy or to make a request, please contact us at:

RxBenefits, Inc.
ATTN: Privacy Officer
3700 Colonnade Pkwy, Suite 600
Birmingham, AL 35243

This Privacy Policy may be revised from time to time. We recommend that you review this Privacy Policy periodically to see if there have been any changes that may affect you.

Last Updated: December 14, 2023

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